Coffee Joulies were invented by two Daves who were neighbors and classmates in Pennington, New Jersey. Working from opposite coasts for 8 months, they conceived, engineered, prototyped, and hand-produced the first run of Coffee Joulies.
Coffee Joulies then launched as a project on Kickstarter. Seeking $9500 to pay for half the cost of tooling, Dave & Dave began raising funds on March 29, 2011. By the time the project ended on May 2 they had raised $306,944 earning them third place in the Kickstarter Hall of Fame and providing enough money to make Joulies in the USA.
They worked full time with Sherrill Manufacturing, located in the old Oneida factory in Sherrill, New York, to get manufacturing up and running. After 8 months they had finally fulfilled all 8000 pre-orders placed through their Kickstarter page.
Coffee Joulies then became available for sale to the general public. The pent-up demand meant that even with Sherrill Manufacturing working with two shifts a day we sold all of the Joulies we could manufacture for Christmas.
Holiday sales went so well that Coffee Joulies ended up winning Grand Prize in the Shopify Build a Business Competition. This included a trip to San Francisco to have dinner with Tim Ferriss, a trip to New York City to have lunch with Seth Godin and Gary Vaynerchuk, and a cash prize of $100,000.
Coffee Joulies aired on ABC's Shark Tank on January 11, 2013. Check out the full episode here.