Coffee Joulies were invented by two Daves who were neighbors and classmates in Pennington, New Jersey. Working from opposite coasts for 8 months, they conceived, engineered, prototyped, and hand-produced the first run of Coffee Joulies.
Coffee Joulies then launched as a project on Kickstarter. Seeking $9500 to pay for half the cost of tooling, Dave & Dave began raising funds on March 29, 2011. By the time the project ended on May 2 they had raised $306,944 earning them third place in the Kickstarter Hall of Fame and providing enough money to make Joulies in the USA.
Holiday sales went so well that Coffee Joulies ended up winning Grand Prize in the Shopify Build a Business Competition. This included a trip to San Francisco to have dinner with Tim Ferriss, a trip to New York City to have lunch with Seth Godin and Gary Vaynerchuk, and a cash prize of $100,000.
Coffee Joulies aired on ABC's Shark Tank on January 11, 2013.
It's not very often when you have all 5 Sharks that are interested in a business, but then again, it's not every day you see something as unique as the Coffee Joulies come around.